Matt Cutts said Gossip

I was searching on youtube this afternoon to get some advice on website designing, website reconstruction and so on when I found a video where Matt Cutts is telling his viewers to gossip. He said start a conversation about a major company is a good way to get a boost to your blog or website. I really do have to agree with the "gossip" part. People love to hear " news " fact or fiction about other people. Gossip spreads like a forest fire on face book. That can be found at http://www.facebook.com/ in case you have been sleeping the last few years and don't know what face book is.
Matt Cutts also informs us when we blog to use word press http://www.wordpress.com/ because of the SEO and the spiders that crawl around on the "under the bed" part of our blogs and web pages. Oh great information, but what is a SEO? I just searched SEO on yahoo and this is what I am finding. At http://www.seo.com/ SEO stands for Search Engine Optimization. "SEO has proven to be one of the most cost effective ways to market your website. Says who? That my friend I am not sure, you will need to visit their website to find out more information. You do want to be at the top of the search engines don't you? But please know this, we can't all be at the top. Umm, if we were it would be of a line than a mountain. Yeah, getting to the top of the search engines is like mountain climbing.
Not so much of a gossip story here but I didn't research the companies as Matt Cutts suggested. I didn't talk about Apple, Mac, or PC. Nope I didn't say which one was better. I do enjoy the MAC commercial though.
Speaking of commercials visit this site for a funny video http://video.google.com/videoplay?docid=-7148748849652085555&q=mac# found at Google Videos. http://video.google.com/videoplay?docid=-7148748849652085555&q=mac#docid=262707896242241043
ß this one has Justin Long and John Hodgeman. "Hello I'm PC and I'm a Mac and a PC" they are talking about Vista, Apps, upgrades and more. It is produced by Adam Solomon and according to him Apple won the war over PC. Also according to Adam Solomon the two most powerful men in the world is William Henry Gated 111 (Bill Gates) who created the Windows and Steven Paul Jobs who created the Apple. He reports these two men are trying to take over the world. Can this be true?